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Passion Project Publishing

Editorial, marketing & consulting services to help authors bring their passion projects to life

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MARKETING & ADVERTISING

BOOK LAUNCH PACKAGES

When you’re ready to share your book with the world, you want to have the most successful launch possible. We offer comprehensive book launch marketing custom-tailored to your genre and goals. To follow is an outline of some of the services we offer. Many of these services, including advertising, are also available  à la carte. Feel free to contact us at passionprojectpublishing@gmail.com to discuss your project specifically so we can provide you with recommendations and a customized proposal.

Do It Yourself Package
• Custom plan/calendar for you to follow to launch your book yourself
• Accompanying social media posting calendar
• List of recommended resources to purchase &/or use to execute plan
• This does not include any technical or advertising training

We Do It For You Package
• Market research, keyword & category selection to set the book apart and increase likelihood of gaining bestseller status on Amazon
• Professional sales copy to maximize book sales
• Help connecting with resources (i.e. editing, formatting, web design, cover design), if needed
• Feedback on book cover, as needed
• Review of, and input on, author web site, as needed
• Strategy for who and how to reach out to for editorial and customer reviews
• Upload of book files to Amazon and/or other retailers or supervision in doing so
• Amazon author page revisions, as needed
• Execution of Amazon and BookBub ads to increase exposure and sales
• Research and submission to multiple book promo sites to increase exposure and sales
• Social media strategy with easy to follow posting and engagement calendar
• Execution of social media ads to expand audience, increase exposure and sales, if desired
• Implementation of list building strategy, if desired

We Do It For You Add Ons
• Help using the launch to build community and foster sales of additional, complimentary products and/or services
• Research and strategy for who and how to reach out to for interviews, podcast appearances and guest posts

ALSO AVAILABLE

Series & Back Catalog Promotion
Many of the strategies we employ for book launches can be used to promote series and back catalog sales. We’re happy to provide you with a customized proposal.

Advertising Only
We also offer  à la carte advertising on Amazon, BookBub and all social media channels in conjunction with a launch or ongoing. Feel free to contact us to discuss this option.

À la Carte Services for Traditionally Published Authors
If your book is being published by a traditional publisher, there is still plenty you can do to support the launch and your own success as an author. Some of the  à la carte services we offer are listed below. Feel free to contact us to discuss your situation specifically.
• Social media coaching, a custom posting calendar to help raise awareness, drive traffic and sales
• Targeted ads to help raise awareness, drive traffic and sales
• Help using the launch to build community and foster sales of additional, complimentary products and/or services
• Research and strategy for who and how to reach out to for interviews, podcasts and guest posts



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